The Food & Hotel Indonesia exhibition became a historic moment with the successful debut of Solex FHI 2025, which officially introduced a new standard of original Indonesian-made commercial refrigeration to the market. The enthusiasm from visitors was a testament to the industry’s readiness to embrace a high-quality, domestically manufactured solution.
A First-Hand Experience at the Solex FHI 2025 Booth
Amidst the excitement of the exhibition, the Solex FHI 2025 booth became a center of attention. We didn’t just share a vision; we brought our flagship units to the floor. Prospective customers from chefs and hotel managers to F&B business owners, were given the opportunity to see and feel first-hand the material quality and precision of every Solex product.
Addressing Market Needs: Showcasing Solex’s Key Advantages
During our debut, we focused on communicating the core strengths that establish Solex as a strategic partner for the Indonesian market. Some of the key advantages we shared include:
- Local Production, Global Standards: Every Solex unit is produced in our modern 7,000 m² facility in Semarang, with an R&D process that adopts European standards to guarantee world-class performance.
- Proven Superior Performance: We highlighted superior features like our 70mm thick insulation for energy efficiency and temperature stability, as well as our hygienic and durable full stainless steel construction.
- Reliable After-Sales Guarantee: As a local manufacturer, we provide a guarantee of responsive after-sales service and readily available spare parts,a crucial advantage not offered by imported products.
Positive Market Response and a Commitment to the Future
The response we received during Solex’s time at FHI 2025 was outstanding. Many industry professionals welcomed the presence of a local manufacturer capable of competing on quality and performance. This debut was not just about introducing a product, but about starting a dialogue and building long-term partnerships.
For those who couldn’t attend, our journey has just begun. Solex is committed to continuous innovation and providing reliable professional kitchen equipment to support the growth of the F&B industry in Indonesia.
